A hip, quintessential beach town with a warm community.

Welcome to Paia

On the Northern Coast of Maui sits the casual and warm small town of Paia, HI. Once a sugar plantation in the late 1800s, this town has its roots in agriculture but has shifted through the years. Paia has reinvented itself a time or two, and now it is a hip beach town. Today you’ll find plenty of trendy boutiques, organic food shops, and cute outdoor cafes mixed into the residential areas and alongside beautiful beaches. In fact, Paia has been voted the world’s most quintessential beach town for decades. 
The Paia, HI area is known for its world-class beaches, like Ho’okipa Beach, the windsurfing and world class surfing capital, and the lifestyle that goes along with it. Residents are often found surfing, windsurfing, kite surfing, e-foiling, wing foiling or enjoying the day with their families. Check out any one of the health food stores, stop in for a yoga class or join a neighbor for coffee and appreciate all this small town has to offer. 

What to Love 

  • Quaint town with hippie vibes
  • Baldwin Beach Park
  • Boutiques, organic food shops, cafes, and galleries
  • Ho’okipa Beach windsurfing and world class surfing
  • Charming Paia real estate options to choose from

Local Lifestyle

Residents appreciate how much Paia remains alive. Full of beautiful beaches, small boutique shops, organic health food stores, cute cafes, and restaurants, neighbors, and friends can be found out and about daily. If you’re not enjoying lunch at Mana Foods or checking out the local art at Paia Contemporary Art Gallery then maybe you can be found at Baldwin Beach Park

Dining, Entertainment & Shopping

Residents have a number of shopping and dining options in Paia. Head down the main strip to find shops like Mahina, By The Bay, Lilikoi Paia Maui, and Heart in Paia. Moonbow Tropics has a selection of island fashions by a variety of designers and To the Moon and Back has a selection of handcrafted jewelry. 
Restaurants are also plentiful in the Paia area. Paia Fish Market has a selection of locally caught fish and fresh produce while Flatbread Pizza Company serves a selection of wood-fired pizzas. 
Cafe Mambo is a restaurant whose vibe matches the eclectics of Paia. They serve home-cooked food made with fresh, local ingredients. Cafe Mambo serves a variety of traditional American favorites and Hawaiian classics. Mama’s Fish House is a fine dining staple with a delicious Hawaiian menu, a Polynesian vibe, and incredible ocean views to enjoy. 

Things to Do 

There is an assortment of things to enjoy outdoors in Paia, from snorkeling and swimming to surfing and kiteboarding. Baldwin Beach Park is a resident favorite and has a long stretch of sandy beach, picnic tables, barbecues, showers, and a pavilion. Ho’okipa Beach Park is a favorite for surfing, windsurfing, and kite surfing.  
Those looking for a break from the sun and beaches stop at Paia Contemporary Art Gallery to view local artists and support them at the shop. Or they take a yoga class at one of the many studios in the area, like Maha Yoga and Wellness or Infusion Barre and Hot Yoga


Students have the choice of Maui Public Schools or a private school.
  • Paia Elementary
  • Doris Todd Christian Academy

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